Let’s get one thing straight—yes, there absolutely is a pay gap between men and women, but in 2025, the majority of companies aren’t actively paying women less just because they’re women. The real issue? Men are more assertive in asking for raises, negotiating salaries, and advocating for themselves—and historically, women haven’t been taught to do the same.
It’s not about playing the victim. It’s about playing the game smarter. If men are comfortable asking for more money, we as women need to start getting comfortable doing the same! Because here’s the truth: women who negotiate regularly earn significantly more over their careers than those who don’t.
So, let’s talk about how to negotiate like a pro, what to say, when to ask, and how much more you could be making just by being more assertive.
💰 Why Women Need to Negotiate More Often
A recent study found that only 36% of women feel comfortable asking for a raise, compared to 44% of men. That hesitation adds up over time, leading to lower lifetime earnings.
How Much More Can You Make by Negotiating?
✔ Women who negotiate every 1-3 years earn $1M+ more over their careers than those who don’t.
✔ Regular salary negotiations can increase earnings by 10-20% per raise.
✔ Women who negotiate early and often close the pay gap faster than those who wait.
💡 Bottom line: If you’re not negotiating, you’re leaving thousands (or millions) on the table.
💼 The Top 5 Best Tactics for Negotiating a Higher Salary
Negotiating isn’t just about asking for more money—it’s about strategy, confidence, and knowing how to handle pushback. Here are five powerful tactics to help you secure the salary you deserve:
1️⃣ Ask for More Than You Actually Want! Employers expect negotiation, so start higher than your target salary. If you want $80K, ask for $90K—this gives room for counter offers while still landing at your ideal number.
2️⃣ Be Prepared for Pushback & Have a Counterargument Ready. If they say “We can’t go that high”, don’t back down immediately. Instead, respond with: 💬 “I understand budget constraints, but based on my contributions and market research, I believe a salary adjustment is justified.”
3️⃣ Highlight Your Value with Data & Achievements. Numbers speak louder than words. Show how your work has increased revenue, improved efficiency, or driven results. Example: 💬 “Since joining, I’ve increased client retention by 20%, which has directly impacted revenue. I’d love to discuss a salary that reflects this growth.”
4️⃣ Negotiate More Than Just Salary! If they won’t budge on pay, negotiate bonuses, PTO, stock options, or professional development stipends. Example: 💬 “If salary adjustments aren’t possible, I’d love to explore additional benefits like increased PTO or a performance-based bonus structure.”
5️⃣ Know When to Walk Away.. If they refuse to negotiate fairly, be ready to consider other opportunities. Employers respect candidates who know their worth—and sometimes, the best move is finding a company that values you properly.
**BONUS** Risky tip that can be used when searching for a NEW JOB ONLY.. “Well I’ve spoken with people or people that work at (competitor company) and they stated they’d be able to pay me “X” amount, or are paying their workers “X” amount.” HOWEVER, be careful as this tactic can backfire if you don’t have the experience or credentials to back up your bluff.
🗣️ The Top 5 Phrases to Use When Asking for a Raise
Not sure what to say? Here are five powerful phrases to use when negotiating:
- “Based on my contributions and market research, I believe a salary adjustment is appropriate.”
- “I’ve consistently exceeded expectations, and I’d like to discuss a compensation increase that reflects my impact.”
- “Given my performance and the value I bring, I’d like to explore a salary adjustment.”
- “I’ve researched industry standards, and my current salary is below market value. I’d like to discuss an increase.”
- “I’d love to continue growing with this company, and I believe a salary adjustment would reflect my contributions.”
💡 Pro Tip: Always come prepared with data—show your achievements, industry benchmarks, and why you deserve the raise.
📅 When Is the Best Time to Ask for a Raise?
Timing matters. Here’s when to make your move:
✔ After a major achievement – Successfully led a project? Increased revenue? Use it as leverage.
✔ During performance reviews – Companies expect salary discussions during annual reviews.
✔ After market research – If salaries in your industry have increased, it’s time to ask.
✔ Before budgeting season – Companies set salary budgets early—get in before decisions are made.
✔ When taking on more responsibility – If your role has expanded, your salary should too.
💡 Pro Tip: Don’t wait years—negotiating every 1-2 years keeps your salary competitive.
💡 Final Thoughts: Negotiation is Your Superpower
The pay gap isn’t just about unfair wages—it’s about assertiveness. Historically, men have advocated for themselves more aggressively, which is why they tend to make more—not because most companies are deliberately underpaying women like they used to. But here’s the good news: we can change that.
Negotiating isn’t confrontational—it’s a skill that can transform your financial future. Every time you ask for more, advocate for yourself, and push for what you deserve, you’re closing the gap and securing your financial independence.
It’s time to ditch the hesitation, lean into confidence, and demand what you’re worth—because the women who negotiate regularly will always come out ahead. So whether you’re asking for a raise next week, preparing for a job offer, or just getting comfortable with the idea of advocating for yourself, remember: you’ve earned it, and it’s time to claim it.
